User blog:Qunow/Sword Art Online fone beta test

http://www.crunchyroll.com/anime-news/2013/11/08/sword-art-online-heads-to-beta-on-smartphones

''With launch of a site and Twitter account, Sword Art Online fone has begun looking for users to install as beta version of Aincrad on their Android device. While it's a global outreach, as Kayaba Akihiko explains in his message, the game/interface beta is mainly for beta testers from Japan and Singapore. ''

Seem like a phone game + launcher + theme + utility apps:


 * Refer to Crunchyroll's report for more info